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"Ultimate System Boosts Salon Turnover"

Article from Salon Plus Magazine and Spa Plus Magazine, October 2001.

A new computerised management system has been credited with boosting the turnover of a northern salon by more than 20% on the previous year, according to owner, Tim Driver.

 Marked Increase In Efficiency and Sales

Driver, MD of Sun Leisure, installed the new SolarTrack management system earlier this year and has seen a marked increase in efficiency and sales. So impressed was he with the increased turnover that he's now become the official distributor of this information system.

Tim explains, "Although changing or introducing a new system within the workplace is initially a timely operation, being able to then access relevant data on a daily, monthly and yearly basis is invaluable both in terms of tracking efficiency and effectively planning the marketing operation."

 Eliminating Oversights and Human Errors

The system is designed to handle all aspects of the salon's operations - controlling sunbed timers, diary dates, tracking stock levels and re-ordering stock by direct email to suppliers - thus eliminating oversights and human errors. The SolarTrack holds customer database information, including client and customer profiles as well as usage - this solid information assures a string base for all future marketing activity.

 Clear Management Information

Tim explains, "The information is in a clear and visual format so that action can be taken quickly and decisions can then be made on fact rather than gut feelings. In an increasingly competitive market, an information system is a valuable tool for new and existing salons that offer a busy salon manager quick, clear and accurate information in order to maximise efficiency."